L’Oreal Dark & Lovely Lawsuit

Recent scientific evidence has shown that long-term use of chemical hair relaxer products can increase the risk of uterine cancer and other hormone-related health conditions. This has prompted hair relaxer lawsuits against cosmetic companies like L’Oreal. These lawsuits allege that L’Oreal’s popular hair relaxer product, Dark & Lovely, caused uterine cancer and other injuries.

In this post, we will look at the new scientific evidence and the allegations that are being made against L’Oreal regarding its Dark & Lovely product.

About L’Oreal

L’Oreal is the biggest cosmetics company in the world. Headquartered in France, L’Oreal is a global entity with product sales and offices across the globe.  L’Oreal can trace its roots back to 1919 when a French chemist developed and patented a line of hair dye products.

By 1950, L’Oreal had over 100 employees and was primarily focused on hair coloring. Over the next few decades, however, the company underwent a massive growth phase which was fueled by the explosion of the personal cosmetics market. L’Oreal rapidly expanded out of just hair dyes and into cleansers, makeup, fragrance, and other products. The company now has over 500 brands and 85,000 employees across the globe.

Globally, the L’Oreal parent company (a French corporation) operates through a number of international subsidiaries. The largest of these international units is L’Oreal USA, Inc., which is headquartered in New York City. L’Oreal is a publicly traded company, but only a small percentage of its shares are owned by private investors.

L’Oreal has a market capitalization of $189 billion, which makes it one of the biggest companies in the world. In 2021, L’Oreal posted total revenue of $32.2 billion and net income of $4.6 billion.

SoftSheen-Caron, a L’Oreal subsidary, also makes Softsheen-Carson Optimum, another hair relaxer at issue in this litigation.

Dark & Lovely and Other L’Oreal Hair Relaxers

Hair relaxers or hair straighteners are products used mostly by African American women to flatten their tightly curled hair. L’Oreal currently manufacturers Dark & Lovely, which is the leading brand of chemical hair relaxer in the U.S.

dark & lovely lawsuit

The Dark & Lovely hair relaxer brand was first launched by a company called Carson Products back in 1978. It was the first hair relaxer product that did not use lye, which made it less likely to irritate the scalp. Dark & Lovely went on to become the dominant brand in the chemical hair relaxer market. In 1998, the Dark & Lovely brand was acquired by L’Oreal.

New Evidence Links Dark & Lovely to Uterine Cancer

Hair relaxer products like Dark & Lovely contain a lot of strong chemicals. Many of the chemicals in Dark & Lovely are known to disrupt the endocrine system, which interferes with hormone production.

In October 2022, the results of a major long-term study by NIH called the Sister Study were published in a leading medical journal. The study results were groundbreaking. They showed a clear link between the use of hair relaxers like Dark & Lovely and higher rates of uterine cancer. According to the study, women who used products like Dark & Lovely at least 4 times per year increased their risk of uterine cancer by 150%.

Chronic exposure to the chemicals in hair straightener products has also been linked to increased risks of breast cancer, and other health conditions involving the female reproductive system such as uterine fibroids and endometriosis.

Dark & Lovely Lawsuits

The publication of the NIH Sister Study quickly led to the first product liability lawsuits against L’Oreal and other cosmetic companies. These hair relaxer lawsuits are being filed by women who claim that their long-term use of relaxer products like Dark & Lovely caused them to develop uterine cancer (and other related diseases such as uterine fibroids).

The hair relaxer lawsuits also allege that cosmetic companies such as L’Oreal marketed their hair relaxer products as safe, when they knew or should have known that they could potentially increase the risk of uterine cancer.

A motion has already been filed seeking to have the hair relaxer lawsuits consolidated into a new MDL class action. This motion will most likely be granted as thousands of lawsuits could potentially be filed against L’Oreal and other companies alleging that their hair relaxer products caused uterine cancer or other injuries.

Potential Settlement Value of Dark & Lovely Lawsuits

Our hair relaxer attorneys believe that a successful Dark & Lovely lawsuits involving uterine cancer could have a potential settlement value range of $300,000 to $1.75 million.

Take this number with many grains of salt.  It is early in this litigation.  Liability has not been established.  Settlement compensation projections are always speculation but particuarly so this early in the litigation.  But if these Dark & Lovely lawsuits are as viable as we beleive they will be, the settlement values could be high.  And L’Oreal is worth a great deal more money – nearly $300 billion – that most defendants in large class action lawsuits.

This is a wide value range simply because uterine cancer cases can present a wide range of circumstances. In an older, post-menopausal woman, uterine cancer is treatable and has a good survival rate. In cases involving younger women, however, treatment for uterine cancer often leaves them unable to have children and the cancer itself tends to be more aggressive.

Dark & Lovely lawsuits involving other injuries, such as uterine fibroids or endometriosis, will have lower potential settlement value for two reasons. First, the causation evidence linking these injuries to hair relaxers is less compelling. Second, these health conditions are not as serious as uterine cancer, which reduces their potential settlement value.

Contact Us About Filing a Dark & Lovely Lawsuit Against L’Oreal

Our firm is currently investigating product liability cases alleging that chemicals in L’Oreal’s Dark & Lovely hair relaxer cause uterine cancer, breast cancer and other conditions. If you think you qualify for a lawsuit involving chemical hair straightener, contact our office today for a free consultation at 800-553-8082 or get a free online consultation.

 

 

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